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  2. Topic
    Business
  3. Study Set
    Business Market Management
  4. Exam
    Exam 2: Market Sensing: Generating and Using Knowledge About the Market
  5. Question
    The Measure of Customer ______ Is Share of Purchases in the Category
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The Measure of Customer ______ Is Share of Purchases in the Category

Question 25

Question 25

Multiple Choice

The measure of customer ______ is share of purchases in the category.


A) loyalty
B) delight
C) disinterest
D) value analysis

Correct Answer:

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