True/False
In direct-response promotion, CRM databases have been successful in targeting final consumers but have been of little help in targeting business customers.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q334: Kelly Stich, marketing manager for Yummy Ice
Q335: Pushing (a product through a channel) means
Q336: Selecting an effective promotion blend to reach
Q337: A pharmaceutical company plans to introduce a
Q338: When firms promote products to their own
Q339: Compared with other promotion methods, PERSONAL SELLING:<br>A)
Q340: "Publicity":<br>A) is generally less useful than advertising
Q341: It is usually too expensive for personal
Q342: Which of the following statements about promotional
Q344: Which of the following is most likely