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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    In Direct-Response Promotion, CRM Databases Have Been Successful in Targeting
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In Direct-Response Promotion, CRM Databases Have Been Successful in Targeting

Question 343

Question 343

True/False

In direct-response promotion, CRM databases have been successful in targeting final consumers but have been of little help in targeting business customers.

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