Regarding PROMOTION BUDGETS and PROMOTION BLENDS

Multiple Choice

Regarding PROMOTION BUDGETS and PROMOTION BLENDS:

A) A national TV ad might cost less per person reached than a local TV ad.
B) The total cost of mass media may force small firms to use promotion alternatives that are more expensive per person.
C) A city-wide newspaper ad might cost less per person reached than a neighborhood newspaper ad.
D) There are some economies of scale in promotion.
E) All of these are good answers.