Each of the Following Statements Regarding Online Promotional Communications Is

Multiple Choice

Each of the following statements regarding online promotional communications is true EXCEPT:

A) Marketing managers need not focus on online information they don't create.
B) Online complaints can serve the purpose of highlighting unmet customer needs.
C) Marketing managers need to know where customers are likely to search for information and monitor what is being said there.
D) Customers often make purchases based on information that was not influenced by the product's marketing manager.
E) Customers who search online often find messages outside the marketer's control.