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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    The Source Deciding What It Wants to Say and Translating
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The Source Deciding What It Wants to Say and Translating

Question 107

Question 107

Multiple Choice

The source deciding what it wants to say and translating it into words or symbols that will have the same meaning to the receiver is termed as


A) transmutation.
B) exposition.
C) decoding.
D) encoding.
E) recoding.

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