Multiple Choice
In promotion to intermediaries:
A) personal selling is the dominant promotion method.
B) trade ads are used to inform intermediaries about new offerings.
C) promotion must be both informative and persuasive.
D) sales promotions are used to boost the intermediary's profits on a short-term basis.
E) All of these alternatives are correct.
Correct Answer:

Verified
Correct Answer:
Verified
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