Multiple Choice
An integrated direct-response promotion is most likely to be effective if:
A) it is used by a nonprofit organization rather than a firm.
B) other elements of the promotion blend are not integrated.
C) it involves one-way communications between a firm and its target customer.
D) it relies on a CRM database to target specific individuals.
E) None of these is a good answer.
Correct Answer:
Verified
Correct Answer:
Verified
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