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    Basic Marketing Study Set 1
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    Exam 13: Promotionintroduction to Integrated Marketing Communications
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    _____ Means Getting Customers to Ask Intermediaries for the Product
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_____ Means Getting Customers to Ask Intermediaries for the Product

Question 106

Question 106

Multiple Choice

_____ means getting customers to ask intermediaries for the product.


A) Pulling
B) Pushing
C) Branding
D) Underwriting
E) Forecasting

Correct Answer:

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