The Innovators Are the Group of Customers Who

Multiple Choice

The innovators are the group of customers who

A) have fewer contacts outside their own social group or community.
B) tend to have the greatest contact with salespeople.
C) tend to avoid risk and wait to consider a new idea after many early adopters have tried it-and liked it.
D) tend to be older, less well educated, and cling to the status quo thinking it is the safest way.
E) are likely to be mobile and have many contacts outside their local social group and community.