A Retailer's Target Customers Are Young, Well Educated, and Mobile-With

Multiple Choice

A retailer's target customers are young, well educated, and mobile-with many contacts outside their local social group and community. They are eager to try new ideas and are willing to take risks. These target customers are:

A) innovators.
B) laggards.
C) early adopters.
D) the late majority.
E) the early majority.