Multiple Choice
The AIDA model consists of
A) Awareness, Influence, Decoding, and Advertising.
B) Attention, Interest, Desire, and Action.
C) Appraisal, Insight, Discernment, and Action.
D) Advertise, Influence, Desire, and Attention.
E) Awareness, Information, Design, and Attention.
Correct Answer:
Verified
Correct Answer:
Verified
Q96: A retailer's target customers are skeptical and
Q97: The AIDA model focuses on markets as
Q98: When developing a good promotion blend, a
Q99: _ is communicating information between the seller
Q100: Identify the true statement pertaining to publicity.<br>A)
Q102: The promotion part of the marketing mix
Q103: A pushing effort might include sales promotion
Q104: "Pushing" a product through a channel relies
Q105: Direct-response promotion usually relies on a customer
Q106: _ means getting customers to ask intermediaries