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  2. Topic
    Business
  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 9: Personal Selling, Relationship Building, and Sales Management
  5. Question
    The Goal of _____ Is to Build Lasting Relationships with Customers
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The Goal of _____ Is to Build Lasting Relationships with Customers

Question 27

Question 27

Multiple Choice

The goal of _____ is to build lasting relationships with customers.


A) scoping
B) screening
C) cold calling
D) aftermarketing

Correct Answer:

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