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    Business
  3. Study Set
    A Preface To Marketing Management
  4. Exam
    Exam 8: Integrated Marketing Communications
  5. Question
    _____ Is an Activity or Material That Offers Customers or Resellers
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_____ Is an Activity or Material That Offers Customers or Resellers

Question 38

Question 38

Multiple Choice

_____ is an activity or material that offers customers or resellers a direct inducement for purchasing a product.


A) Sales promotion
B) Advertising
C) Public relations
D) Personal selling

Correct Answer:

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