Multiple Choice
Which of the following statements is an advantage of using magazines as an advertising medium?
A) It has a short lead time for ad placement.
B) It has the potential of segmentation.
C) It is location specific.
D) It provides selective reader exposure.
Correct Answer:

Verified
Correct Answer:
Verified
Q35: Forever Ageless,a cosmetic manufacturer,introduces a new range
Q36: Identify a true statement about the per-unit
Q37: With regard to the objectives of advertising,identify
Q38: _ is an activity or material that
Q39: Which of the following is an ethical
Q41: As one of the marketing managers of
Q42: Consumer promotions on a product are primarily
Q43: The specialist viewpoint about the contribution of
Q44: Identify the form of publicity used for
Q45: The reinforcement of unfavorable ethnic or racial