With Regard to the Objectives of Advertising,identify the Most Accurate

Multiple Choice

With regard to the objectives of advertising,identify the most accurate statement.

A) Advertising is not justified on the basis of the revenue it generates.
B) The advertising outlays should be increased in every market and medium up to the point where the additional cost of gaining more business exceeds the incremental profits.
C) The ultimate goal of the business advertiser is to make sales and profits.
D) Advertising is not subject to the law of diminishing returns.