The Primary Goal of a Test Market Is To

Multiple Choice

The primary goal of a test market is to:

A) evaluate and adjust the general marketing strategy to be used and the appropriate marketing mix.
B) place emphasis on the organizational structure and management talent needed to implement a marketing strategy.
C) evaluate the product plan from the standpoint of engineering,manufacturing,finance,and marketing.
D) increase frequency of consumption or increase the number of customers using the firm's product(s) .