Which of the Following Constitutes a Viable Market Segment

Multiple Choice

Which of the following constitutes a viable market segment?

A) A particular group of consumers who have varying preferences for products and services
B) A particular group of consumers of a single item who can be served profitably by a firm
C) A group of products and services that can be mass marketed profitably by a firm
D) A group of consumers with needs that can be seldom met by a single product item offered by a firm