Multiple Choice
Garnet Inc.is a manufacturing firm that primarily uses surveys to understand customers' attitudes,preferences,and benefits sought in a particular product category.Based on their responses,the firm groups them to form market segments.This implies that Garnet Inc.uses a _____ segmentation approach.
A) priori
B) post hoc
C) unconventional
D) empirical
Correct Answer:
Verified
Correct Answer:
Verified
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