Multiple Choice
ConiferCraft is a furniture firm that specializes in creating customized furniture for the commercial market.The firm has recently acquired a large amount of funds from investors and is looking to diversify by introducing customized products for the industrial market.The firm has conducted a complete situation analysis for the purpose and the results are favorable.According to the market segmentation process model,the firm must next:
A) divide markets on relevant dimensions.
B) decide segmentation strategies.
C) develop product positioning strategies.
D) determine consumer needs and wants.
Correct Answer:
Verified
Correct Answer:
Verified
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