An Entrepreneur Has Developed a Self-Service Soda-Bottling Machine

Multiple Choice

An entrepreneur has developed a self-service soda-bottling machine.Customers can fill their own plastic soda bottles with 18 regular and diet flavors.In order to decide where to place these machines,the entrepreneur conducts a research study to gauge the market and groups people into segments based on the research findings.This is an example of the _____ segmentation approach.

A) psychographic
B) a priori
C) mass market
D) post hoc