Which of the Following Statements Is True of a Positioning

Multiple Choice

Which of the following statements is true of a positioning map?

A) It is a mathematical estimate of the rate at which new products will have to be developed to maintain control over the market share.
B) It is a written document outlining the marketing research study that was undertaken before the launch of a new product.
C) It is a type of documentation used by the U.S.Department of Commerce to create a geodemographic model of the nation.
D) It is a visual description of customers' perceptions of competitive products,brands,or models.