An Advertisement for Utopia Bank Describes the Bank as Not

Multiple Choice

An advertisement for Utopia Bank describes the bank as not only providing all banking services a consumer could ever want but also offering brokerage house services.Instead of just competing against banks,Utopia Bank increased its versatility by positioning its services:

A) directly against particular competitors.
B) in terms of particular types of service users.
C) relative to a class of products or services.
D) in terms of its position as a cost leader.