Multiple Choice
Which of the following explains the reason for the concentration on creation of time and place utility by service marketers?
A) Most services are often produced and marketed simultaneously.
B) The service encounter is distanced from the end benefit achieved.
C) Services cannot appeal to a buyer's sense of touch, taste, smell, sight, or hearing.
D) The buyer is guaranteed the ownership of the service that can be used later or given to others.
Correct Answer:

Verified
Correct Answer:
Verified
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