Which of the Following Is True of Customer Satisfaction Measurement

Multiple Choice

Which of the following is true of customer satisfaction measurement?

A) Customer satisfaction measurement programs and questionnaires are designed by customers.
B) Customer satisfaction measurement is handled by top management and the marketing department of an organization.
C) Customer satisfaction measurement includes evaluation of company's satisfaction performance and excluded competitors' satisfaction performance.
D) Results of all research related to customer satisfaction measurement were made available to customers, but not necessarily to employees.