Dexo Inc Plans to Launch a New Version of Its Beverage

Multiple Choice

Dexo Inc. plans to launch a new version of its beverage, Lime n' Lemon. The new variant will be similar to the current Lime n' Lemon in terms of taste and packaging, but it will be fortified with vitamins and minerals. The company decides to market the new drink as Lime n' Lemon Extreme. Which of the following new product categories does this new beverage fall into?

A) New-to-the-world products
B) New-to-the-firm products
C) Improvements and revisions of existing products
D) Product repositionings