Which of the Following Is a Key Component That Contributes

Multiple Choice

Which of the following is a key component that contributes to the success of new product development efforts?

A) Assigning the task of new product development exclusively to top management
B) Limiting the budget in order to reduce losses in case the product fails
C) Creating a cross-functional team early in the development process
D) Assigning a group of marketers the task of developing new products