In the Context of New Product Development, the Inability of a Firm

Multiple Choice

In the context of new product development, the inability of a firm to satisfy customer needs can be attributed to:

A) upfront intelligence efforts that prevent further development.
B) failure on the part of the firm to stick close to its core competencies.
C) excessive competition from inappropriate quarters.
D) decline in the sales of old products compared to the sales of new products.