Marked Technologies Inc

Multiple Choice

Marked Technologies Inc. had an idea for a new airplane rudder. When it could not gain access to the resources it needed to develop the new product, it entered into a long-term partnership with Z-High Airlines. Today Z-High Airlines uses this rudder on its commercial passenger jets. The relationship between Marked Technologies and Z-High Airlines is an example of a(n) _____.

A) intrapreneurial venture
B) franchise
C) acquisition
D) strategic alliance