Which of the Following Is True of the Idea Generation

Multiple Choice

Which of the following is true of the idea generation stage of the new product development process?

A) The role of the top management of an organization is insignificant at this stage of the new product development process.
B) New product ideas at this stage of the new product development process have a low mortality rate.
C) Ideas are the raw materials for product development, and the whole planning process depends on the quality of idea generation.
D) It is the most expensive stage of the new product development process in terms of investments in funds, time, and personnel.