A Problem During the Idea Generation Stage of the New

Multiple Choice

A problem during the idea generation stage of the new product development process within an organization is:

A) the heavy costs involved in terms of investment in funds, time, and personnel.
B) the interference of the top management of the organization that is totally unnecessary at this stage.
C) to avoid ideas coming from unusual sources that have a high level of escalation of commitment.
D) to ensure that all new product ideas available to the company at least have a chance to be heard and evaluated.