Which of the Following Statements Is True of Time to Market

Multiple Choice

Which of the following statements is true of time to market?

A) Companies that shorten their products' time to market can create a competitive advantage.
B) Companies need to follow a centralized work schedule and monitoring for achieving a successful time to market.
C) Successful time-based innovations are attributed to the use of long production runs.
D) It primarily calculates the elapsed time between test marketing and commercialization.