Which of the Following Is True of the Idea Screening

Multiple Choice

Which of the following is true of the idea screening phase of the new product development process?

A) New product ideas are not eliminated merely because they are outside the fields of a firm's interest.
B) Lack of technology and resources is often not a useful reason to discount new product ideas.
C) A firm must consider three categories of risk and risk tolerance in the idea screening phase prior to reaching a decision.
D) Unlike the idea generation stage, the idea screening stage is not involved in expanding viable ideas into full product concepts.