Members of a Business Development Team Are Involved in the Ongoing

Multiple Choice

Members of a business development team are involved in the ongoing process of creating a new installation hardware device, owing to widespread consumer demand. They are worried that by the time the finished product hits the market, customers' needs might change. Consequently, the new device, unable to satisfy customers' current needs, would become a failure. Which of the following risks does this best exemplify?

A) Strategic risk
B) Market risk
C) Credit risk
D) Internal risk