ConiferCraft Is a Furniture Firm That Specializes in Creating Customized

Multiple Choice

ConiferCraft is a furniture firm that specializes in creating customized furniture for the commercial market. The firm has recently acquired a large amount of funds from investors and is looking to diversify by introducing customized products for the industrial market. The firm has completed a complete situation analysis for the purpose and the results are favorable. According to the market segmentation process model, the firm must next:

A) divide markets on relevant dimensions.
B) decide segmentation strategies.
C) develop product positioning strategies.
D) determine consumer needs and wants.