Why Is It Inadvisable for a Follower to Attempt to Directly

Multiple Choice

Why is it inadvisable for a follower to attempt to directly position its product against the industry leader?

A) Competing with market leaders can be costly and not often successful.
B) A follower's product usually dominates in sales and in the minds of customers.
C) It is difficult for followers to select segmentation strategies.
D) A follower can never compete with the industry leader in terms of product quality.