Multiple Choice
Dawson & Peters' new line of leather boots are marketed as the hottest fashion trend of the season. The company puts up posters on billboards that featured several celebrities wearing the boots. The concept of the television ads was how wearing the boots could make you the envy of all those around you. According to the VALS™ framework, which of the following psychographic groups is Dawson & Peters targeting?
A) Survivors
B) Strivers
C) Thinkers
D) Makers
Correct Answer:
Verified
Correct Answer:
Verified
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