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    A Preface To Marketing Management
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    Exam 5: Market Segmentation
  5. Question
    According to the VALS™ Model,Strivers Are
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According to the VALS™ Model,Strivers Are

Question 35

Question 35

Multiple Choice

According to the VALS™ model,Strivers are:


A) driven by knowledge and principles.
B) driven to demonstrate success.
C) driven by a desire for social or physical activity.
D) driven by a desire for risk taking.

Correct Answer:

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