Multiple Choice
In which of the following stages of the market segmentation process would a firm need to decide whether to use a post hoc or an a priori approach to segmenting a market?
A) Determining customer needs and wants
B) Delineating the firm's current situation
C) Dividing markets on relevant dimensions
D) Deciding a segmentation strategy
Correct Answer:
Verified
Correct Answer:
Verified
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