The Ad for Concordia Kitchen Cabinets States, "For an Exceptional

Multiple Choice

The ad for Concordia kitchen cabinets states, "For an exceptional look in cabinetry that you won't find anywhere else, buy Concordia cabinets." This is an example of positioning:

A) based on superiority to competitive products.
B) in terms of superior product users.
C) based on being a cost-leader in the market.
D) in terms of where consumers live and shop.