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    A Preface to Marketing Management Study Set 1
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    Exam 5: Market Segmentation
  5. Question
    _____ Segmentation and Benefit Segmentation Are the Two Commonly Used
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_____ Segmentation and Benefit Segmentation Are the Two Commonly Used

Question 21

Question 21

Multiple Choice

_____ segmentation and benefit segmentation are the two commonly used approaches for segmenting markets.


A) Psychographic
B) Situational
C) Profit
D) Mass marketing

Correct Answer:

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