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    Consumer Behavior Building Marketing Strategy
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    Exam 19: Organizational and Buyer Behavior
  5. Question
    Which Type of Organizational Purchase Situation Occurs When the Purchase
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Which Type of Organizational Purchase Situation Occurs When the Purchase

Question 41

Question 41

Multiple Choice

Which type of organizational purchase situation occurs when the purchase is of minor importance and is not complex?


A) nominal
B) modified rebuy
C) limited
D) straight rebuy
E) routine

Correct Answer:

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