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    Consumer Behavior Building Marketing Strategy
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    Exam 19: Organizational and Buyer Behavior
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    Which of the Following Is the MOST Important Element of the Communications
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Which of the Following Is the MOST Important Element of the Communications

Question 38

Question 38

Multiple Choice

Which of the following is the MOST important element of the communications mix in most industrial markets?


A) advertising
B) sales promotion
C) sales calls
D) public relations
E) pricing

Correct Answer:

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