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    Consumer Behavior Building Marketing Strategy
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    Exam 19: Organizational and Buyer Behavior
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    Innovative Organizations That Derive a Great Deal of Their Success
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Innovative Organizations That Derive a Great Deal of Their Success

Question 39

Question 39

Multiple Choice

Innovative organizations that derive a great deal of their success from leading change are referred to as _____.


A) innovators
B) lead users
C) government regulators
D) market mavens
E) opinion leaders

Correct Answer:

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