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  3. Study Set
    Consumer Behavior Building Marketing Strategy
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    Exam 15: Information Search
  5. Question
    Brands for Which a Consumer Is Aware but Basically Indifferent
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Brands for Which a Consumer Is Aware but Basically Indifferent

Question 57

Question 57

Multiple Choice

Brands for which a consumer is aware but basically indifferent toward compose his or her _____.


A) evoked set
B) consideration set
C) inept set
D) excluded set
E) inert set

Correct Answer:

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