Which of the Following Statements Is FALSE Regarding Appropriate Alternatives

Multiple Choice

Which of the following statements is FALSE regarding appropriate alternatives?

A) An evoked set is those brands or products one will evaluate for the solution of a particular consumer problem.
B) The brand found completely unworthy of further consideration is a member of the inept set.
C) Marketing strategy that focuses only on creating awareness is adequate.
D) Brands for which a consumer is aware of but basically indifferent toward compose that consumer's inert set.
E) Alternatives the consumer does not know about compose the unawareness set.