Multiple Choice
Stephanie and her husband are considering the purchase of a 52-inch plasma television. They have visited several manufacturers' websites, looked at the ads in the Sunday newspaper, and have spoken with salespeople at several electronics stores. Which source of information are they using?
A) memory
B) personal sources
C) independent sources
D) marketing sources
E) experiential sources
Correct Answer:
Verified
Correct Answer:
Verified
Q48: Unsolicited e-mail that is a major concern
Q49: Extended decision making with the brand in
Q50: Facebook ads are delivered at random to
Q51: The brands or products one will evaluate
Q52: Ben is interested in golf, so he
Q54: Past searches, prior personal experiences, and prior
Q55: Mobile marketing efforts can be viewed in
Q56: Grant is the marketing manager for a
Q57: Brands for which a consumer is aware
Q58: Which of the following statements is FALSE