Multiple Choice
Ben is interested in golf, so he visits several golf-related websites, such as the USGA and the PGA. Unbeknownst to him, his surfing behavior is being tracked, and it's no accident that he receives several banner ads for golf products and destinations. This is called _____.
A) market segmentation
B) search engine optimization
C) spam
D) blogging
E) behavioral targeting
Correct Answer:
Verified
Correct Answer:
Verified
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