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    Consumer Behavior Building Marketing Strategy
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    Exam 11: Attitudes and Influencing Attitudes
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    Advertisements or Sales Messages in Which Only One Point of View
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Advertisements or Sales Messages in Which Only One Point of View

Question 100

Question 100

Multiple Choice

Advertisements or sales messages in which only one point of view is expressed are referred to as _____.


A) biased messages
B) one-sided messages
C) two-sided messages
D) utilitarian appeals
E) noncomparative ads

Correct Answer:

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