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    Consumer Behavior Building Marketing Strategy
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    Exam 11: Attitudes and Influencing Attitudes
  5. Question
    The Affective Component of an Attitude Is One's Tendency to Respond
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The Affective Component of an Attitude Is One's Tendency to Respond

Question 99

Question 99

True/False

The affective component of an attitude is one's tendency to respond in a certain manner toward an object or activity.

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