Nike Has Several Models of Athletic Shoes, and Most Have

Multiple Choice

Nike has several models of athletic shoes, and most have high functionality. However, several models are also sleek looking and can actually make a fashion statement for the wearer as well as performing the functional aspects of the product. By going beyond the cognitive associations of functionality and attempting to tap consumers' affective reactions, Nike and other marketers are developing products with _____.

A) aesthetic appeal
B) aspirational appeal
C) benefit appeal
D) social appeal
E) personality appeal